We are one of the country’s leading market feasibility firms for senior housing. We combine analytical expertise in all senior housing types with practical experiences.


See What We Have to Offer







Our Market Feasibility Report allows us to assess a site’s quantitative & qualitative market traits for development or acquisition.

(For Independent Living - IL,
Assisted Living - AL, &
 Memory Care - MC)







We use our MSA Market Analysis to identify promising areas within an MSA for senior housing developments.

    (For Independent Living - IL,
    Assisted Living - AL, & Memory Care - MC)

    This comprehensive SNF market analysis tool allows the client to measure trends, competition, market health, & more.

    (For Skilled Nursing Facilities - SNF)

    What We Don't Offer

    We don’t perform appraisals or offer lender studies. Our reports always discuss the pros and cons of a project. While such analysis is useful for making an investment decisions, it often is not helpful for raising capital because it highlights a project's risks as well as opportunities.



    Meet the Senior Housing Analytics Partners



    Phil Downey, Principal

    Phil has played a seminal role in the birth and maturation of the American seniors housing industry and was a pivotal leader in the national rollout of multi-brand businesses for Sunrise and Marriott. While with Sunrise and Marriott he directed product development, market selection / location strategy, and project-specific market analysis initiatives resulting in the creation and roll-out of over $2 billion of multi-branded seniors housing communities in all major markets in the U.S. & Canada. He has also served as Chairman of the American Seniors Housing Association as well as on executive committees in the Assisted Living Federation of America and the National Investment Center for the Senior Living Industries. He has been guest faculty at the Erickson School of Aging at the University of Maryland, Baltimore County. Phil holds a BA from the University of Illinois, and a Masters in City and Regional Planning from Rutgers University.


    Larry Rouvelas, Principal

    Larry has unusually broad experience in senior housing with roles at Sunrise Senior Living ranging from operations to development to finance to sales & marketing. He was the Executive Director of an assisted living community, among other operations roles. At various times, he also assessed feasibility of real estate developments, sold corporate subsidiaries, and strengthened sales productivity. Among senior housing activities, he led the rewrite of the Real Estate Development section of "The Investment Case for Senior Housing," published by the industry's primary financier group, the National Investment Center for Seniors Housing & Care Industry (NIC). Prior to Sunrise, he was a consultant at McKinsey & Co. He has a BA from Yale College and an MBA from Harvard Business School.


    Stephanie Anglin, Partner

    Stephanie has wide-ranging experience in both seniors housing and consulting with a focus on finance and development. Prior to SHA, she was a Vice President at Sunrise Senior Living in both the Development and the Capital Groups. She led the negotiation and structuring of joint venture deals with institutional investors as well as the closing of tens of millions of dollars of transactions into development portfolios which included the coordination of development, debt, and operations teams. She also worked closely with market feasibility, finance and operations personnel on the successful scaling up of the Sunrise development pipeline. Prior to Sunrise, she was a Senior Manager at PricewaterhouseCoopers.  She has an MBA from Columbia Business School and a BBA from The College of William and Mary.

    SHA also regularly teams on projects with ROCKWOOD PACIFIC to bring complementary skills and experience.



    Learn About Our Experience and Process


    Deep Experience

    Partners together have 50 years of senior housing experience.


    Quantitative Comparisons

    Decile rankings vs. senior housing peer groups




    Qualitative Assessment

    No simplistic “net-need” calculations; Instead, weighing a wide range of feasibility factors


    Primary Research on Planned Supply

    Calling municipalities to identify nearby new competitors that are not reflected in industry databases


    Broad Geography

    For IL, AL, and MC: Top 140 metro markets covered by NIC MAP. 
    For SNF: Nationwide



    How it Works

    To assess market feasibility, SHA weighs a range of demand and supply statistics using, among other methods, decile comparisons to large samples of senior housing peers.


    Contact Us

    For more information, please call 703-865-3017 or email one of our team members by clicking the buttons below.


    Senior Housing Analytics is based in
    the Washington, DC area.